Kerala Tourism bagged the prestigious ‘Award of Excellence’ instituted by the Government of India for the ‘Most Innovative Use of Information Technology / Best Tourism Website / Portal’ during the period 2000-2001 & 2002-2003 respectively. Among the State Tourism Departments of India, Kerala Tourism is the first to receive the award.International recognition to the department's online intitiatives came in the form of Pacific Asia Travel Association's (PATA) Gold Award for the best E- Newsletter in the year 2005. The newsletter currently has a worldwide subscription of nearly 70, 000.